2020 marks the midway point of the 3-year ‘I Am and I Will’ campaign. ‘I Am and I Will’ is an empowering call-to-action urging for personal commitment and represents the power of individual action taken now to impact the future.
World Cancer Day is a campaign built to resonate, inspire change and mobilise action long after the day has passed.
A multi-year campaign offers a chance to create long-lasting impact by increasing public-facing exposure and engagement, more opportunities to build global awareness and impact-driven action.
The Union for International Cancer Control (UICC) organises World Cancer Day every year on February 4 to raise awareness internationally to encourage its prevention, detection, and treatment. The primary goal of World Cancer Day is to prominently reduce illness and death caused by cancer.
On February 2000, World Cancer Day was written into the Charter of Paris Against Cancer. The document was signed in between then French President Jacques Chirac and UNESCO General Director at that time, Koichiro Matsuura.