Frida, the five-year-old company that makes products for babies and new moms, doesn’t shy away from taboo. Its best-selling products deal with common but rarely discussed baby ailments, such as clogged nostrils (Frida Baby’s “Snotsucker”) and gas or constipation (Frida Baby’s “Windi”). Some of Frida’s marketing is apparently too taboo…
The Imperfect Post
Imperfect, But Real